Helping social change makers
to create a better future.

ThinkforWellbeing specialises in
developing simple yet powerful
strategic plans and programmatic designs
for social impact.


The ThinkforWellbeing approach is all about simplicity. I have an instinct for getting to the heart of a problem or opportunity and using that clarity to develop powerful strategies and programmes.


Strategic Planning

Translating your vision and purpose into simple and powerful strategies or action plans to deliver social change.
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Programme Design

Evidence led, co-created programmes that will enable you to deliver your strategy and start changing lives.
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Founder & Director

Jo Metcalfe

My mission is to create simple strategies and programmes to make the world a better place.

It’s what drove me to give up a promising career in banking in 2003 to take the first steps into health and wellbeing. That was the start of my exciting career.
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Interested in discussing a potential project or want to find out more?

Get in touch